Guido Wolff Managing Partner / Experience Strategy

Implemen­ting experience concepts

Guido Wolff
»Delving into expectations and the element of surprise«

Guido Wolff


Managing Partner
Experience Strategy


Master of Arts in Design, Zurich (CH)


Conseil en Design (GD Luxembourg)


Board Member Design Luxembourg


Member of:
Deutscher Museumsbund
Museumsbund Österreich


Languages: Dutch, German, French,
English and Luxembourgish
Phone: +352 27 40 24 97
Sensity Office: Luxembourg


Guido is active in the design field as an entrepreneur and consultant since 1989. During the year 2005, he co-founded Guido & Glas. The studio worked for governmental organizations, private companies and cultural institutions. Guido then became board member and president of Design Luxembourg


In the year 2010 he decided to take a break from his professional activities to do a Master at the Zurich University of the Arts. After delving into interaction between people in public areas, he focussed his research on museum visitor behaviour

In 2012 he founded Sensity together with Marcel Befort. Marcel and Guido worked on design research and experience projects for Deutsche Telekom, MUDAM and other various clients.


Guido was a jury member of several design prizes.