Observations, assessments and interviews right where your project becomes reality. We find the vital and relevant information together with customers, employees and all those affected by the »experience«.
Meeting customer needs is one of the principal tasks of services and products. These needs are the key to generating positive emotions and making products become relevant.
In order to make products and services customer-oriented, the product development team requires information about the different customers and customer groups.
The long-term and ongoing consideration of changes in the various social, technological and economic environments is an important basis for taking strategic decisions.
Use cases enable the simulation of future concepts and their assessment for various characteristics. For the first time, an idea becomes visible in its complexity.
We custom design workshops for all kinds of topics and projects. If required with our own trainers or experts from our network.
Different topics require different methods in order to anchor knowledge. We develop appropriate, diverse concepts for the different user groups. Sometimes, a »Moment of Surprise« is required here.
In order to anchor knowledge and experience on the long-term, relevant and appropriate training documentation is required. In digital and analogue form.
The right context for new ideas. In our fully-equipped Cologne offices we offer »Creative Space« for 8 people in a quiet location in the city centre. The room is available for hire. Or we can provide the moderation and follow-up documentation.
The implementation of design activities within an organization: team set-up, development of standards, core beliefs, design rules and briefings for external partners.
Services and products require a clear, recognizable value for the customer. A clear value proposition sharpens services and products and makes them relevant for the customer.
Products or services are aligned to the ideal user experience in the future. A target image develops.
In addition to the digital experience of services, the live experience of people, exhibits or premises is a multi-faceted, multi-layered experience. A balanced experience of digital as well as analog aspects.
Interactive applications are designed on the basis of user needs and brand values in order to achieve a consistent brand experience across a variety of contact points.
Like other communication elements, the user experience of digital products should also fulfil the same requirements of corporate design.
The linguistic appearance is a basic element for the successful communication of brands and companies. The aim is to create brand recognition through a consistent corporate language across all points of contact.