Sabeth Wiese Consultant Design Research & Strategy
Design Research and Strategy
Sabeth Wiese
Consultant
Insights & Research
Industrial Design, Dipl. Des.
Business Administration, B.A.
with a focus on Management & Marketing
Languages: German, English
Phone: +49 221 34 64 05 0
Sensity Office: Cologne
sabeth.wiese@sensity.eu
Sabeth joined Sensity in summer 2021 and supports projects in user research, strategy and design management. She studied Industrial Design at h_da Darmstadt, specializing in design research and systems design. She also holds a degree in Business Administration from TH Köln, with a focus on management and marketing. Passionate about understanding connections and causalities in systems and human behavior, and with a broad interdisciplinary background, Sabeth supports leaders in their decision-making.
During her studies, she worked in agencies for brands such as BMW, Deutsche Bahn and Deutsche Telekom, gaining experience in human-centered design, innovation workshops and brand strategy. She also co-authors a design blog with friends that will be a highlight partner of the World Design Capital Frankfurt RheinMain 2026. Sabeth is curious about exploring users, markets and organizational processes to create great design solutions for everyone.